With the holiday season approaching, we return to the question of why we love to give and receive gifts. Giving items all the time, regardless of their quality and durability?
In our daily routine, we are actually learning to read labels before we buy, to know provenance and “what it is made of.” The ethical “object,” such as organic food, are finally catching on, but without sometimes bringing with them a broader awareness of how, where and why a product is produced, desired, distributed and purchased.
In all this complexity, our personal opinion is that the philosophy of shopping is positively tending to rediscover virtuous customs of the first half of the 20th century: it is preferable to buy and give away what is not only beautiful, but also well made. Made to last, to give us physical pleasure in using it and also moral comfort.
That is perhaps where the real luxury lies beyond the cost and material value of the object. Not economic refuge or status symbol, but faithful companion of positive experiences. We see it this way and work to spread these kinds of products.