You may have noticed that in the world of ‘Made in Italy’ and high-end craftsmanship, the use of the word ‘authenticity’ as an added value is gaining ground.
At Renzetti 1909, we welcome this presence, which represents a return of attention to this concept on the part of end consumers and, consequently, many manufacturers: “authenticity” is understood as both a plus and a trend.
Without delving into macroeconomic issues, in this difficult and fluctuating year for the Italian and foreign industries, we can say that we have registered a growing interest in the aesthetic experimentation of guilloché, and this is also due to its intrinsic authenticity.
In various sectors, there is an increasing focus not only on quality tout court, but also on proven skills and inimitable know-how. Heritage and authenticity are therefore welcome, because — fortunately for those who work in the craft sector — this is what the market demands.
Do you think this is actually a growing trend?
